PIONTEK GROUP
BRANDING & SQUARESPACE SITE DEVELOPMENT
AS A BUSINESS OWNER…
…balancing the needs of your clients with the needs of your employees can be challenging, so it’s a good thing Linda Piontek, founder of Piontek Group, is here to help! The Piontek Group focuses on using actionable data from employees to help business owners find and foster the best talent. Catering to a variety of verticals - from healthcare, to HVAC, to corporate office settings - they needed a flexible website to get the conversation started. Using their logo as a starting point, Nor’easter developed a brand identity and a crisp, clean website on Squarespace.
Nor’easter had a blast working directly with Linda, applying her detailed copy to an organized set of pages that explain the benefits of her services and showcase her credibility to prospective clients. Squarespace’s easy-to-use modular builder allowed us to move quickly while retaining flexibility of the site’s - and Linda’s brand - overall look, feel, and character. In addition to the core page building sprint, Nor’easter also provided foundational SEO assistance in the form of keyword-rich page titles and descriptions
Freshly launched in October 2021, Nor’easter is proud to have helped Piontek Group ready their brand and business for launch, and wish them every success along the way!